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Communication planning

Communication planning

Deliver the optimal plan and creative for the client’s issue.

Conduct staffing of planner, creative director, web director, copywriter and designer, and delivery of communication plan and creative, which enable maximum performance, in accordance with the marketing issues faced by the client.

Our staff

Planner
Creative director
Art director
Web director
Copywriter
Graphic designer
Web designer

SNS Communication Method 4.0

アイデア 広告効果 バズ効果 ENG効果

As for the spread of contents on SNS, it is important to see how the idea at the core is spread based on the three indicators, “advertising effects”, “buzz effects” and “engagement effects”.
Comprehensive marketing is important rather than individual optimization. Evaluate the impact of each content on SNS and tune it based on the results of fixed point observations of ①pageviews (PV), ②viewed pages, ③duration of visits and ④bounce rate on Google Analytics.

How to develop communication plans

<Case Study>
Client
a cosmetics maker
Mission
measures to promote awareness through empathy by utilizing digital
Staff
creative director, designer
Action
⇒Develop communication plans by utilizing SNS
⇒Cast the model with high affinity to the target
⇒Shoot of a still photo for key visual
⇒Conduct participatory incentive campaign
⇒Reporting on SNS Communication Method 4.0
Client
a travel agency
Mission
development of new contact points
Staff
planner, web director, graphic designer
Action
⇒Create a communication plan by utilizing LINE
⇒Operation of and reporting on official account of LINE
⇒Create the creatives for LINE stamps
⇒Develop the original characters
⇒Casting and live streaming of the model
Client
a pharmaceutical manufacturer
Mission
promoting the sense of ownership (jibun-goto-ka) among the young people for the long-established product
Staff
planner, creative director, web designer, copywriter, graphic designer
Action
⇒Develop a communication plan through online and offline collaboration
⇒Plan and produce original incentives
⇒Operate and manage incentive campaigns
⇒Operate banner creatives
⇒Publicity measures
⇒Reporting on SNS Communication Method 4.0
Client
a consumer goods manufacturer
Mission
promotion for launching of a new product
Staff
planner, art director, web director, web designer
Action
⇒Develop a communication plan centering on content marketing
⇒Promote understanding through video contents
⇒Buzz measures with game contents
⇒Contribute to the sales with constant A/B testing on the landing page (LP)
Client
an apparel brand
Mission
Creation of key visuals for spring/summer and autumn/winter collections
Staff
creative director, graphic designer, photographer
Action
⇒Plan & create common key visuals for stores, graphics and digital (design, photo-shoot, retouch)
⇒Build a brand site
Client
a beverage manufacturer
Mission
planning, production and operation of SNS accounts
Staff
planner, web designer, photographer
Action
⇒Editorial meetings, script writings and still photo shootings for the operation of official SNS account
⇒Campaign planning
to Creative Performance
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