GMO NIKKO GMO NIKKO

Search & Display Ads

Search & Display Ads

Our dedicated consultants will resolve various issues faced by customers.

They understand association among each advertising media (such as Google and Yahoo!), characteristics of each advertising product, and purchase funnel. They conduct planning and analytics in line with purpose of advertising placement, and combine each advertising product to maximize advertising value and optimize the effect.

Operation Roadmap

Optimize Advertising Distribution Optimize Investment Budget Allocation Optimize Advertising Effect Optimize Advertising Distribution Optimize Investment Budget Allocation Optimize Advertising Effect Optimize Advertising Distribution Optimize Investment Budget Allocation Optimize Advertising Effect

Take measures based on advertising system
and conduct validation in each phase

Trading Disk Operations

Media Characteristics

Bid Status On Destination

Operation Know-How

Acquisition Type Manual Type Automation Type Inflow Type Acquisition Type Manual Type Automation Type Inflow Type Acquisition Type Manual Type Automation Type Inflow Type

Platform Setting

Selection and combination of ad network and DSP

Distribution Method Design

Selection and combination of distribution method such as retargeting, audience targeting, keyword targeting and recommendation

↓ ↓ ↓

Optimal balance between maximum conversion and CPA efficiency

Operation Tool

Original Tool

Enabling smooth solution operation with cross reference reporting in cooperation with Yahoo! Promotional Ads and Google Adwords API.

External Tool

External Tool Enabling optimization independent of seasonal factors with predictive bidding and flexible user control features.

Search campaign optimization, and high -grade operations support cooperating with Google tools such as Google Analytics

Bid logic refinement with smooth optimization by utilizing unique "human type portfolio" features.

Project management tools with intuitive interface


Relationship with
Google and Yahoo!

We conduct regular meetings with both Google and Yahoo! to collect the latest information.
Many of our staff has been qualified for Google AdWords and Yahoo! Promotional Ads Professional certifications.

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